I'm Lindsey Connors, a Senior Visual Designer at Imprivata. I build brand systems, websites, and campaigns for SaaS, fintech, healthcare, automotive, your friend's small business… you get it :) I've also worn the product designer, brand strategist, and creative director hats.
Two brands I helped shape from the inside, plus a few favorites along the way.
Senior Visual Designer
A fintech startup that helps homeowners tap into their home equity. As the first visual designer, I created a friendly, trustworthy brand for a brand-new business model, and earned a 99% brand sentiment score by making the brand experience best in class.
Lead Visual Designer
A molecular insights company specializing in genomic testing. I led creative for their corporate website redesign, pushing the brand guidelines toward more accessible colors and clearer navigation while presenting them as the innovators they are.
Pretty pictures are the fun part. Here’s what makes them work.
I dig into the messaging, the audience, and the business goals until I find the story worth telling.
Guidelines and a visual language that marketing, sales, and agency partners can all rally around.
Concept to polished execution across web, print, motion, social, and events, consistent everywhere.
I ship, watch what performs, and keep refining.
Creative explorations beyond the brief.
Want to make a Post-it note pinwheel? Here's your chance. Follow along below, and take a peek into my art universe.
I'm a visual designer who loves creating work that inspires people. My experience spans visual design, art direction, brand strategy, product design, and marketing, across SaaS, fintech, healthcare, e-commerce, automotive, biotech, experiential events, and non-profit.
With a background in fine art, I bring a perspective that goes beyond the screen, from custom illustrations to conference booths to motion graphics. Every brand has a story to tell, and I'm here to help tell it.
Have a project in mind, or just want to say hello? I'd love to hear from you.