Lindsey Connors
Foundation
Medicine
Corporate Website
Foundation Medicine, a molecular insights company that specializes in genomic testing, came to Verndale looking for a redesign of their corporate website. Foundation Medicine wanted a redesign that remained on-brand with their current style, yet communicated a new look and feel of being a leader in their field.
In the role of Lead Creative, I pushed Foundation Medicine's style guidelines by suggesting more ADA compliant colors and introducing more user-friendly treatments in all of the navigational components on their new site. I also designed the website to be more dimensional through the use of subtle shadows, pops of color, and a staggered box treatment that all aided in elevating the brand as being the lead innovator in the biotech industry.
AD: Lindsey Connors
Foundation Medicine's Corporate Homepage Wireframe
First appearing on The Today Show, Karen Peterson - a breast cancer survivor spoke out about being her own advocate when she was diagnosed with cancer, and how genomic testing helped inform her treatment plan.
The overall goal of this site is meant to serve those who have cancer, or know someone who does, and are looking to learn more about how genomic testing can help them through the difficult process.
In designing this site, it was important
that the most pertinent information was easy to access and clear in its communication through design. To
ensure the user could digest and access information easily, I chose to use an
editorial style that highlighted Karen's story, with an elegant look and feel as not to overwhelm the user.
AD: Lindsey Connors
Foundation
Medicine
Cancer Survivor Page
I designed Foundation Medicine's site for the annual American Society of Clinical Oncology meeting. The function of this site was to serve those invested in genomic testing. Each poster, event, and news section was designed with simplicity in mind so that the user could navigate the page with ease while still keeping a
sophisticated look and feel that remained on-brand with Foundation Medicine's presence as innovators.
AD: Lindsey Connors