Lindsey Connors
OneWorld Airline Alliance
Oneworld is a global airline alliance consisting of 15 member airlines, including American Airlines, British Airways, Qantas, Cathay Pacific, and Canadian Airlines.
While working for a digital marketing
agency, I was the lead UI/UX designer on the Oneworld account. I was responsible for the wire-framing, designing, and presentation of the careers and homepage landing pages.
I chose to play-up Oneworld's brand colors and relied on photography to evoke a friendly emotion for their careers page in order to attract an expansive group of job-seekers. It's important to trigger the right emotions through color, typography, and images. I used bright colors and photography of people having fun to help elicit the message that Oneworld is an inclusive and inspiring employer to work for.