The Women’s Leadership Forum is an annual event presented by The Ad Club that honors the women of Boston who fearlessly advocate for equality throughout the Commonwealth, across the nation, and around the globe.

 

1400 people traveled to the WLF at Boston’s Seaport World Trade Center. Each attendee walked across the 380-foot Reebok activation that I concepted and designed, as an Art Director for The Ad Club. 

 

My design for the activation emerged from the steps women take together as they move forward, following in the footprints of those who have come before. The activation, conceived on the model of a running track, captures both the language and the action of the global female empowerment movement.

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AD: Lindsey Connors

CW: Lindsey Connors & Kathy Kiely

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Event photography by Michael Blanchard